BLACK BOYS CODE CREATIVE
PROPOSAL
Bringing Black Boys Code’s vision to life through these creatives has been an inspiring journey. It has been exciting to explore innovative ways to visually represent the organization’s mission of empowering young Black boys through technology. These AI-generated creatives are designed to reflect the values of education, innovation, and self-empowerment—ensuring they not only capture attention but also inspire the next generation of Black leaders in tech. Through bold imagery, dynamic storytelling, and a future-focused approach, this proposal highlights new opportunities to engage audiences and reinforce Black Boys Code’s mission of unlocking limitless potential through coding.
Below, you will find the proposed creatives along with the rationale behind each one. Beneath each heading, you will find the amount of time tracked for each project. If you have any questions or require additional formats, please don’t hesitate to reach out.
Regards,
Robin
01
CODING DREAMS INTO REALITY
1H52M
This ad powerfully captures the mission of Black Boys Code by showcasing a young Black boy and his robot looking toward a prosperous, green city—a future he has the power to build through coding. The robot represents innovation and problem-solving, while the boy’s gesture toward the city symbolizes limitless potential and opportunity. The bold heading, "Coding Dreams into Reality," reinforces the idea that coding isn’t just about technology—it’s about creating a better future. With vibrant colors, strong contrast, and emotional storytelling, this ad is both eye-catching and inspiring, encouraging young black boys to see themselves as the innovators of tomorrow.
02
THE FUTURE STARTS HERE
1H48M
This ad powerfully represents the transformative potential of coding, with a young boy standing confidently in front of actively written code, symbolizing his role in shaping the future. The green pixel grid reinforces the digital world, showing how small steps—like learning to code—lead to big opportunities. The text, "The Future Starts Here – Empowering Canada’s Future Tech Leaders," highlights Black Boys Code’s mission to equip young Black boys with the skills to lead in the tech industry. With its futuristic aesthetic and strong message of empowerment, this ad is both eye-catching and inspiring, motivating the next generation to take their first steps into tech.
03
IGNITE YOUR SUPERPOWERS
1H50M
This ad captures the moment of transformation—a young Black boy, deep in thought, as a mysterious green energy begins to form around him, symbolizing the unlocked potential that coding provides. The hoodie and downward gaze create a sense of focus and introspection, representing the journey of learning and discovery. As the green energy bursts into the air, it visually conveys the spark of creativity, intelligence, and limitless possibilities that coding can ignite.
The bold heading, "Ignite Your Superpowers," reinforces the idea that technology is a tool for empowerment, giving young minds the ability to create, innovate, and shape the future. The vibrant green splash grabs attention, evoking excitement and curiosity, while symbolizing growth, transformation, and boundless potential. This ad is both visually striking and deeply motivational, inspiring young Black boys to see coding as their gateway to unlocking real-world superpowers.
5H31M
TOTAL TIME TRACKED