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Branding

Distinct ideas Cohesive expression

Seven visual identities, each with its own personality. A selection exploring how colour, typography, and imagery come together to create a recognizable brand across different applications.

The goal

Create a distinct identity for each brand that communicates its personality and remains recognizable wherever it appears.

The approach

Develop a clear visual language through considered typography, colour palettes, and core brand elements, shaped around each brand’s character.

The execution

Extend each identity across relevant touchpoints, using mockups to demonstrate how the system works across packaging, print, apparel, and digital environments.

Estate 1909

Branding / Wine & Hospitality

A distinctive numeric monogram, deep navy, and restrained gold details balance heritage with a contemporary feel. Textured papers and engraved portraiture carry the identity across wine labels, stationery, and presentation materials.

Bueno Coffee

Branding / Cafe Hospitality

A warm brown-and-copper palette, expressive lettering, and a simple bird mark create a welcoming café identity. Subtle patterns carry the brand across coffee packaging, takeaway cups, and everyday touchpoints.

Mesa Mapping

Branding / Technology

Geometric forms, layered mapping imagery, and a navy-and-teal palette express precision and connection. A consistent system of icons and graphic elements brings clarity across digital interfaces, stationery, and merchandise.

Grow Gardening

Branding / Home & Outdoor Services

Friendly script and a green-and-orange palette balance approachability with visibility. The identity translates clearly across workwear, vehicle graphics, signage, and printed materials.

Sonny’s Burger Shack

Branding / Restaurant & Food Service

Retro lettering, warm orange, and a playful burger mascot give Sonny’s a familiar, upbeat personality. The identity carries across food packaging, merchandise, and printed materials with a consistent sense of fun.

Grind Athletics

Branding / Athletic Apparel

An energetic script mark brings movement to a pared-back black-and-white identity. Sharp blue accents add contrast, creating a consistent visual language across apparel, packaging, and promotional materials.

Watershed Brewing

Branding / Craft Beer & Beverage

A restrained monogram, natural textures, and earthy colours connect the brewery identity with craft and its surroundings. Simple typography and complementary seal variations keep the brand cohesive across labels, glassware, signage, and merchandise.

Make your brandunmistakable

Starting something new or ready for a fresh direction? Let’s build an identity that reflects your brand and gives it room to grow.

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