TRAK CREATIVE PROPOSAL
Bringing TRAK’s vision to life through these creatives has been an absolute pleasure. It’s been exciting to explore innovative ways to elevate the brand’s online presence while staying true to its core values. TRAK’s commitment to bravery, resilience, adaptability, vitality, and empowerment served as the foundation for each of these five creatives, ensuring they not only capture attention but also resonate deeply with the paddling community. Through bold visuals, dynamic storytelling, and engaging formats, this proposal highlights new opportunities to connect with audiences and reinforce TRAK’s mission of “Life Unleashed.”
Below you will find the proposed creatives along with rationale. Below the title of the ad you will see the time tracked individually for each ad. I have also made story sizes for each ad, and they are available upon request. Please don't hesitate to reach out if you have any questions.
Regards,
Robin
01
PACK. TRAVEL. PADDLE.
1H43M
One of the standout creatives in this proposal showcases the unparalleled portability of TRAK’s kayak. The ad follows a man carrying a sleek travel bag, seamlessly transitioning between environments—from an office to a bus, a hiking trail, and finally onto a ferry. This dynamic visual storytelling highlights the kayak’s ability to go anywhere, reinforcing its convenience for both urban commuters and adventure seekers. By emphasizing mobility, ease of transport, and adaptability, this ad not only captures attention but also resonates with those who crave spontaneity and exploration. It’s a compelling way to show that TRAK isn’t just about kayaking—it’s about enabling adventure, wherever life takes you.
02
LIGHTWEIGHT, PORTABLE & EFFORTLESS
1H31M
This ad speaks to adventurous older adults who value ease and accessibility. The vibrant ocean evokes freedom, while the woman kayaking highlights that adventure is for everyone. “Lightweight, portable, and effortless – Kayaking made simple” addresses concerns about heavy gear, and the kayak emerging from the phone reinforces how TRAK makes paddling easier than ever.
03
FOLDABLE KAYAKS ON
THE GO.
1H48M
This ad highlights the convenience of TRAK’s foldable kayak, making it ideal for travel and storage. The smooth animation emphasizes portability and ease, reinforcing the "Foldable Kayaks on the Go" message. While the real process takes more effort, the ad sparks curiosity and positions the kayak as a practical, adventure-ready choice.
04
BUILT TO STAY DRY
57M
This ad highlights TRAK’s dry suit by using AI to place it on a model, visually reinforcing its fit and functionality. The paper texture symbolizes the suit’s waterproof capability—just as paper stays dry, so does the kayaker. This creative approach makes the ad both visually striking and conceptually strong, emphasizing protection and performance.
05
ENGINEERED FOR
THE WILD
2H3M
This ad transforms TRAK’s logo into rugged ocean rocks, visually reinforcing the brand’s durability and connection to nature. Shot from above, kayakers paddle around the formation, showcasing the adventure TRAK enables. The ambient sounds of water and seagulls immerse viewers in the experience. Paired with the headline "Engineered for the wild," the ad captures TRAK’s commitment to building kayaks that thrive in the elements.
9H4M
TOTAL TIME TRACKED (INCLUDING CONSULTATION)